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The organizations run advertisement campaigns for making their brands distinguished and liked in the target market. They are nurtured with utmost diligence, for achieving better brand positioning, higher brand equity and widespread brand awareness. These campaigns are well coordinated and organized by online ad agencies. This is due to the fact that user base of Internet is large and growing. So, the Internet becomes a feasible medium for carrying extensive promotions.

The organizations approach online ad agencies, which enables them to create awareness about their brands. These agencies undertake the responsibility for advertising and promoting with the use of Internet as a medium. It is done by effective planning and development of strategies related to advertising. Moreover, the targeting of users is done according to the discretion of advertisers. It includes techniques like capping, geo-targeting, browser/network/connection type, day/time, user data, IP tracking etc. When it comes to offline ad agencies, they cannot provide such an exclusive targeting. The Internet advertisers have a personal command over the advertisement displays.

This is due to the report and tracking provided by the online ad agencies. It enables the advertiser to keep a track of ad spend and responses generated by the advertisements. Few agencies also provide online account for advertisers that enable them to control the ad spends and ad rotation. The offline agencies do not have such integrated tracking system. The services provided by Internet advertising agencies are economical in comparison to that of offline ad agencies. The solutions of Internet advertising are instant, as the ads can be published, rotated and changes can be made quickly.

The online ad agencies attract relevant audience to the ads, which ensures that the marketer would pay for sensible responses. The advertisement campaigns conducted for by the offline ad agencies might be irrelevant to appropriate responses, as it is spread across the masses. Unlike Television or Radio advertisements, the Internet advertisements cannot be skipped by the users. This is because the web page, where it is displayed upon, may contain information according to the user?s interest. Mostly, the user becomes attracted and sees it. The Internet advertising would give an edge to the business players.